UNIT 4 - Graphic design for marketing in industry 4.0

In this introduction to the topic of marketing, a short overview of the classical instruments of marketing should be given.

     1.       Read the article on “Marketing Principles and Process“ written by Brent L. Rollins.

     2.       Watch the video "Marketing: An introduction" based on Kotler and Armstrong.

     3.       Answer the questions in the test.