Workshop - Marketing Principles
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Description
Nesta introdução ao marketing, é dada uma breve visão geral dos instrumentos clássicos do marketing.
1. Leia o artigo “Marketing Principles and Process“, de Brent L. Rollins.
2. Veja o vídeo "Marketing: An introduction", baseado em Kotler e Armstrong. Avaliação - Recursos Artigo PDF: CreO IO1 4.2.1 Marketing Principles EN