Topic outline
- General
- E N G L I S H
E N G L I S H
Principles in industry 4.0
Description of course
A short introduction (or refreshment if you have accomplished Unit 1 already) to the topic Industry 4.0 with the help of a worksheet and 3 short Youtube videos. At the end of the theoretical input you can do a brief self assessment.
Industry 4.0 is one of the most significant developments in this decade. In all economically developed countries, the trend is towards Industry 4.0. For this reason, the basics of this thinking model are presented here with the help of short videos.
1. Read the handout about industry 4.0
2. Watch the 3 videos about industry 4.0
3. Do the self-assessment „Basics of industry 4.0“
As input for this unit, an insight into the topic of infographics is given with a PPP (provided as PDF). It deals with the different forms of infographic.
1. View the PP presentation “12 types of infographics”
2. Search the Internet for the topic: "best practice examples for infographics"
3. Name 5 concrete Internet sources for the above search topic
4. Create a PP presentation with 5 good examples of infographics including their description
5. You load up the PP presentation on the platform if you want
In this introduction to the topic of marketing, a short overview of the classical instruments of marketing should be given.
1. Read the article on “Marketing Principles and Process“ written by Brent L. Rollins.
2. Watch the video "Marketing: An introduction" based on Kotler and Armstrong.
3. Answer the questions in the test.
Building an brand and engaging customers
The following unit is about applying the previously learned knowledge in a concrete case study. The basis for this case study is a fictitious company that deals with the presentation of difficult technical issues in companies.
1. Read the complete teaching case enclosed.
2. Finish the tasks mentioned in the teaching case:
- Develop a logo considering the requirements mentioned
- Develop an additional 5 elements that describe the brand of this company.
- Develop 3 concrete statements that make up the corporate identity of this company and present them in an infographic.
3. If you like to share your work, upload them to the platform.
The following unit is about applying the previously learned knowledge in a concrete case study. The basis for this case study is a fictitious company that deals with the presentation of difficult technical issues in companies.
1. Read the complete teaching case enclosed.
2. Finish the tasks mentioned in the teaching case:
- Develop 5 marketing ideas that meet the requirements of the fictional case.
- Create a PP presentation that presents these 5 points.
3. If you like to share your work, upload them to the platform.
Evolving employees
The following unit is about applying the previously learned knowledge in a concrete case study. The basis for this case study is a fictitious company that deals with the presentation of difficult technical issues in companies.
1. Read the complete teaching case enclosed.
2. Finish the tasks mentioned in the teaching case
3. If you like to share your work, upload them to the platform.
The following unit is about applying the previously learned knowledge in a concrete case study. The basis for this case study is a fictitious company that deals with the presentation of difficult technical issues in companies.
1. Read the complete teaching case enclosed.
2. Finish the tasks mentioned in the teaching case
3. If you like to share your work, upload them to the platform.